256 North Rodeo Drive
Beverly Hills, CA 90210
Monday to Saturday 10-6
The charm of Persol is the mixture of almost an old world shoppe with cutting edge eyewear.
Turin, 1917, Giuseppe Ratti, photographer and owner of Berry Opticians, began an adventure destined to lead to International success. Indeed it was in the small courtyard in Via Caboto that he began to make technically advanced glasses, designed to satisfy the demands of pilots and sports drivers who required comfort, protection and optimum vision.
Over the years many famous personalities have chosen Persol and its quality, becoming spontaneous promoters of their brand namd; top sports people, leading figures in International business and above all, celebreties from the world of cinema, a privileged sector for Persol.