433 N Rodeo Drive
Beverly Hills, CA 90210
Monday to Saturday 10-6
Sophisticated, luxurious and expensive, La Perla’s beautiful lingerie has been worn by both the rich and famous as well as all those fashionistas and lovers of exquisite undergarments. The company’s pieces have even become highly prized as collectibles.
It all began in the 1950’s when the company’s founder, Ada Masotti, a concierge, started making corsets for wealthy women. Her fashionable, carefully-made lingerie became very popular and she started to develop the company with her partner, Ubaldo Borgomanero.
Masotti’s motto is: ‘Never compromise on quality and innovation.’ The company has certainly aspired to this. In the 1960’s they launched two-pieces in their original colors, instead of the traditional white and black. This started a revolution in lingerie. Women became more imaginative in their lingerie choices and realized that what they wore underneath their clothes could be just as important as the outer garments.
Their latest collection features a jeweled bra made of silk and cotton with crystals and metal ornaments. Glamour and romance are also very prominent with soft, silk and satin camisoles and g-strings in pastel colors with lace and embroidery.
La Perla’s pieces can cost over $300.00 but many women agree that this glamorous and chic lingerie is well worth it!