411 N Rodeo Drive
Beverly Hills, CA 90210
Monday to Saturday 10-7
Beverly Hills Flagship Store - trendy, fun fashion with an edge is what you will find at Guess.
Guess? was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers raised in Marseille, France. They moved to California from France in 1977 and founded the company in 1981. Seed money to start the business came from the Nakash family, owners of the Jordache denim empire. Their first product was a three-zipper style of jeans they named “Marilyn” (Style # 1015). Department stores and fashion critics were initially reluctant to carry the new ‘stone washed denim’ jeans, but in December when Bloomingdale’s finally agreed with Georges to stock two dozen pairs of the new jeans as a favor to the brothers. They sold out quickly.