G-Star Raw

413 N Rodeo Drive
Beverly Hills, CA 90210

(310) 275-5098

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Monday to Saturday 10-7
Sunday 11-6

From its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries, continuous experimentation and product development, has led to a strong following worldwide. The rough, rudimentary, and raw characteristics of the brand allow G-Star to maintain its distinct and unorthodox style.

“Just the product” has always been G-Star’s philosophy and market approach. The development of innovative products like Raw Denim, which has had a major influence on the jeans market, was a natural consequence. Since the premiere of Raw Denim in 1996. G-Star has broadened its concept to include a newer, edgier image, appealing to all styles, trends and ages while keeping the product in the purest form. Authentic details and functional attributes give the collections a strong sense of identity.