What's Now & What's Next


308 North Rodeo Drive

Beverly Hills, CA 90210

(310) 271-2338


Monday to Saturday 10-7

Sunday 11-6








bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, COLLECTION bebe, Neda by bebe, BEBE SPORT and bebe O brand names. Current Chairman and Founder Manny Mashouf founded bebe as a San Francisco boutique in 1976, a time when three categories dominated the women's wear market: junior, bridge and missy. Having discovered a demographic that was neither junior nor bridge, Manny aimed to break the mold by offering this under represented population of stylish women distinctive and inspirational fashion bearing an unmistakable hint of sensuality. His concept stuck and bebe reaped early success.


bebe currently operates 279 stores, of which 202 are bebe stores, 20 are bebe outlet stores, 56 are BEBE SPORT stores and 1 bebe accessories store. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada.