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Gucci

 

 

347 North Rodeo Drive

Beverly Hills, CA 90210

(310) 278-3451

 

Monday to Saturday 10-6

Sunday 12-5

 

Website

 

 

 

In 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. Having spent years working in London's Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this sensibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans.

 

Today, creative direction of Gucci is the responsibility of Frida Giannini and Gucci continues to explore its roots. "La Pelle Guccissima" - an entirely original, heat-printed signature leather - has been launched under Giannini’s direction, and is destined to become the label's next icon, expressing in its workmanship and impeccable quality a strength that is singularly Gucci's.